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OPI Sees Opportunity with Pop Star, Top Athlete

Latest collaborations include Serena Williams and Katy Perry.

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By: TOM BRANNA

Editor

OPI’s latest celebrity collaborations aim to capture every girl’s “Teenage Dream” of becoming a superstar in sports or on the radio. The nail polish company’s January 2011 launches include collections with tennis player Serena Williams and recording artist Katy Perry. Timed in conjunction with the Australian Open, French Open, Wimbledon and the U.S. Open, the Glam Slam collection will introduce two new nail lacquers at the start of each tournament. The first shades to be released under the co...

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